Marketing Gimmicks vs Customer Satisfaction

The aim of being in business is to generate revenue. And that comes mostly from sales. In turn, sales is driven by advertising, marketing and promotions. This has become increasingly easier with bigger reach using social media and smartphone technology.

The mad rush for increased sales has resulted in use of all sorts of trickery and deception to reel customers in. This has become increasingly easier with social media as people just seat in front of a LCD screen of a computer or perhaps mostly smartphones these days as the advent of micro technology has permitted, type up a few texts and attach a carefully edited still or moving picture scintillatingly designed to capture your imagination. And that's all it takes! A simple idea is put in your head, you think about it, and continue to think about it. Then you go buy it. You soon become someone's idea(s) rather than being you.

Morality is not even a subject for consideration, okay.....yeah yeah..... perhaps forced on by regulation. But the point is you are gradually misled and perhaps into an addiction as you become hooked on someone else's idea that was subliminally and persistently put in your head over many years, to control your behaviour, just so they can make you buy, to increase sales revenue. Note that there's nothing wrong with buying what you really need. Thats why we are in this business to show you some good stuff out there. 


Large establishments have mastered and refined the art of trickery and the science of reeling in. They have their backs covered and can normally deal with any fallouts. However, for startups, it's not so easy.  It is rather confounding and mistakes could be unbearably costly. It is perhaps best to be aware of this game of marketing gimmicks - deception vs truth.  And consider how you can guarantee customer satisfaction. When this is achieved, you can be rest assured of sales.

Tips on how to achieve customer satisfaction

1) Conduct regular customer surveys
2) Employ other feedback tools available on social media
3) Consider product/service quality and value to user
4) Set realistic customer expectations. Do not mislead
5) Learn from unsatisfied customers
6) Be approachable and reachable. Social media and smartphones are key. Use them
7) Educate customers on your products/sevices. Write FAQ blogs and engage them on social media
8) Recognise and reward long standing customers
9) Understand your customer base and what they consider valuable
10) Pricing is key. Don't over cook or under cook it.